Duel

Culture & Overview

Duel is a London and New York-based brand advocacy platform that helps consumer retail brands scale word-of-mouth growth by recruiting, managing, and rewarding customers, affiliates, ambassadors, and employee advocates to generate user-generated content, referrals, and measurable social commerce ROI for ecommerce businesses. The company, founded in 2015 by Paul Archer and Naio Tsarouchis, has raised $16 million in a Series A funding round led by Molten Ventures and Bright Pixel, with participation from existing investor Peter Bauer, to accelerate its U.S. growth and enhance its Enterprise AI-driven capabilities. The platform serves prominent retail and beauty customers, including Charlotte Tilbury, Monica Vinader, Mint Velvet, and ELEMIS, and operates on a software-as-a-service model, helping brands reduce their reliance on traditional digital advertising. - We recently responded to the annual Viva Technology Challenges which match the challenges faced by Enterprises, with innovative tech start-ups who have solutions to offer them. The challenge brief from US wireless giant Verizon, in particular, caught our attention.. Obviously we’re proud - not only for the inclusion in the list, but also as we are representing as the only British company in this y - Duel, a New York-based brand advocacy platform, has raised $16M in a Series A round led by Molten Ventures and Bright Pixel, with participation from existing investor Peter Bauer, founder of Mimecast. Led by CEO Paul Archer, the company plans to use the funding to accelerate its U.S. growth following its expansion to New York and to enhance its Enterprise AI-driven capabilities. This round brings - Duel, a pioneering Brand Advocacy platform, has secured $16 million in a Series A funding round. This significant investment is set to further its mission of helping prominent retail brands, including well-known names such as Lush, ELEMIS, Victoria’s Secret, and Abercrombie & Fitch, cultivate growth by tapping into their loyal fan bases and creator communities, rather than relying on traditional a - Mission & Engagement0.6 Ethics & Transparency6.3 + Mission Locked10 What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers. ### Governance16.9 [...] + Mission Locked10 What is this? A company with an Impact Business Model is intentionally designed to cr