Gusto

Culture & Overview

Gusto's mission is to grow the small business economy, aiming to simplify and humanize business operations through technology. Recent news highlights include attending TechCrunch Disrupt 2026, being recognized as a gold standard for small business payroll, and launching Maritozzo 17. The company was also featured on CNBC and Inc.'s list of best payroll software platforms for small businesses. Additionally, Gusto has integrated with companies like Lattice Incorporated and Clair, Inc. The sources do not provide specific details about its customers, problems it aims to solve, or founding details. - The materials do not identify its customers or the problems it aims to solve, nor any founding details. Recent news items reference a different entity named Gusto Capital, LLC and discuss AI-related developments in HR technology, which do not clearly pertain to the Netherlands-based company. ``` LinkedIn logo ## Section iconCompany Overview Section icon ## Section iconMedia & News Section icon Med - Gusto's mission is to grow the small business economy. For the more than 500,000 businesses that rely on Gusto today, that mission shows up not just in big product announcements—but in every improvement that makes running a business a little simpler, a little smarter, and a little more human. It all adds up. Learn more about Gusto’s Spring Showcase. Josh Reeves Josh Reeves | CEO & co-Founder, Gust - Marketwired SAN FRANCISCO, CA--(Marketwired - September 17, 2015) - ​ZenPayroll announced today that it has launched health benefits and workers' compensation that are fully integrated with payroll, enabling employers and employees to use one, unified service. This expansion coincides with a name change to Gusto. The new name was inspired by the energy that business owners have when they build som - Gusto uses 8 technology products and services including Amplitude, OneTrust, MongoDB, and more. Explore Gusto's tech stack below. ## Media & News Media icon ### Gusto recognized as gold standard for a growing simple payroll for a small business setup on Aug 31st '26. Alongside its feature on CNBC's list, Gusto was recently recognized by Inc. as one of the best payroll software platforms for small